Redesign a line of deli meats and products to expand any current or fictitious deli of your choice. Strengthen the brand identity through cohesive packaging that speaks to a specific target audience. The materials used should be both reusable and recyclable.
I chose to redesign Manny’s Deli in Chicago. I was inspired by the deli’s delivery truck that circled the neighborhood in the 1940’s in the deli’s first years. By pulling elements from the delivery truck such as license plate, tire tread and other automotive details I was able to create patterns, graphics and an identity that captures the deli’s original neighborhood spirit. These elements were applied to deli meats, cheeses, poultry, sandwiches, olives, jellies, honey, spices, coffee and home-made pastas.